News by admin on Friday April 24, 2015.
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Time to check in on the performance of Windows Phone, the third placed platform in the market that seems to hold steady without ever testing Android and iOS. That is not going to change anytime soon, but Microsoft announced its fiscal third quarter results and revealed that it sold 8.6 million Windows Phone smartphones through the three month period.The company's figures only account for Lumia devices since it bought Nokia's smartphone division last year. There are other Windows Phone devices on the market not built by Microsoft, which would mean the platform sold more than 8.6 million overall. Microsoft says its own figure is an 18% hike on the sales numbers from the same time period in 2014. As well as the company's Lumia smartphones selling well, its feature phones (also bought from Nokia) also performed well. Nokia was long the king of the feature phone market and Microsoft continued the success by shifting a whopping 24.7 million non-smartphone devices. Overall (feature and smart combined) Microsoft is easily in the top ten mobile phone manufacturers in the world, although those feature phones will not be reeling in much profit. The increased Lumia sales will certainly help bolster revenue though, and from the smartphone division alone the company brought in $1.4 billion in revenue. The problem is, that is actually a 16% decline from last year, and the reason is something we have discussed before on MobileBurn, the lack of high end devices in Microsoft's portfolio. In other words, there are no high margin products, only well performing budget devices, good for sales numbers it seems, but not for making profit. As for the Surface Tablet line, a hardware division that has often struggled, Microsoft says the well-received Surface Pro 3 helped revenue reach $713 million during its third quarter. That is a huge 44% increase from last year, although Microsoft is still coy on exactly how many slates it sold.