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LG G4 Could Carry Expensive Price Tag

News by Luke Jones on Thursday April 23, 2015.

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We are nearing the April 28th launch date for the LG G4, the South Korean company's latest smartphone flagship. We already know plenty about this device, from its blazing market leading specs to its slick (slightly curved) design that features a plastic front and real leather rear casing. A new report now even sheds light on the pricing of the G4, and it may not exactly be affordable.

The new reports suggests that in LG's homeland of South Korea the G4 will be priced between Samsung's recently launched Galaxy S6 and Galaxy S6 Edge. For reference, the Galaxy S6 starts at the equivalent of $795 and the Galaxy S6 Edge starts at $910. The LG G4 can be pre-ordered from SK Telecom, KT, and LG U+ in South Korea, with the price starting at $825. When this news was announced it was met with displeasure from consumers who learned it was higher than the 32GB Samsung Galaxy S6.

LG does not seem to be budging though, with the Economic Times in Korea citing an LG official who says that while the precise price had not been finalized, the G4 will remain priced between Samsung?s two new flagships. The company sees the G4 as a premium smartphone beyond the GS6 and more akin to the Edge.

LG is throwing in a one-year free screen repair service that certainly appeals, but is it worth the premium price. Yes, the handset looks good, employs non-metal premium materials, and is well spec'd, but truthfully it is not more well equipped than the Galaxy S6 or other flagships like the HTC One M9.

Does that mean the LG G4 will be priced higher than normal flagships in other regions? It is possible, but we think unlikely. South Korea often has higher prices, and we expect that the G4 will cost $199.99 on contract like other flagships in the United States, or in the $600's for one upfront purchase payment. With the handset shaping up well, LG getting the pricing right could make all the difference in the device carrying on the stunning success of the G3. Some may remember that the LG G3 was relatively affordable in the flagship pack when it launched last year.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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