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Apple Watch Enjoys Impressive Pre-Order Sales

News by Luke Jones on Tuesday April 14, 2015.

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Apple Watch
Apple Watch

The Apple Watch has been available for pre-order since last Friday and we are now starting to see some raw data about Cupertino's first ever wearable. The device is expected to become comfortably the best-selling smartwatch so far, and according to Slice Intelligence, the Apple Watch is off to a good start.

The research firm says that more than one million Apple Watch units were reserved in the United States during Friday, with more obviously being snapped up through the weekend. 957,000 people made the orders, which means some consumers bought more than one, the actual rate works out to 1.3 Apple Watches per customer.

While the $10,000 plus Apple Watch Edition has been winning plenty of highlights, it is unsurprisingly the entry level Apple Watch Sport that made up the bulk of pre-orders. At $349, it is hardly affordable by smartwatch standards, but the Sport made up 62% of orders. The devices has exactly the same features as the more expensive Edition.

The average order overall was $503.83 per unit, while the average Apple Watch Sport order was $382.83, and the average Stainless Steel Apple Watch order was $707.04. While we are left pondering how Apple can make consumers want to buy a device that really offers nothing new to the smartwatch idea, costs much more than other products, and is not even that good looking, the company is probably delighted.

Certainly, if sales figure percentages match in other launch regions then the Apple Watch is likely to become the best accumulative selling smartwatch of all-time through its first day on sale.

For gadget geeks around the globe, Friday was a sort of holiday: the launch of the much-anticipated Apple Watch. Despite ho-hum reviews, even by some of the most ardent Apple fans, Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale. According to ereceipt data from a panel of two million online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04.

Among those buying an Apple Watch, 72 percent purchased an Apple product in the past two years (iPhone, Apple computer or iPad), and 21 percent of them pre-ordered an iPhone 6 or iPhone 6 Plus mere months ago. Nearly one-third purchased two Apple products and 11 percent bought all three devices, in addition to their new watch.

As expected, most consumers-62 percent- purchased the less-expensive Sport model. However, many Apple Watch buyers invested in the pricier case but the cheapest band, with more than one third adding a black or white Sport band.

All About That Case: Bigger Is Better

Whether they bought an Apple Watch or the Sport edition, most consumers opted for the larger 42 mm case, with 71 percent overall selecting the larger format. Sport buyers were slightly more likely to choose the 38 mm case, with 32 percent purchasing the smaller version, versus 24 percent of Apple Watch buyers.

Space Black Cases Fall Flat; But Down-to-Earth Black Sports Bands Win the Day

The most popular type of case is the Space Gray aluminum case, with 40 percent of Apple Watch buyers choosing the option, followed by: stainless steel at 34 percent, silver aluminum at 23 percent and finally Space Black stainless steel at three percent.

The Black Sport Band was by far the most popular among both Apple Watch and Apple Watch Sport buyers, with 49 percent overall pre-ordering one, followed by the White Sport Band at 16 percent and the more expensive Milanese Loop ($149 versus $49 for the black Sport band) rounding out the top three at around 10 percent.

source: Slice Intelligence

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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