News by Luke Jones on Friday April 03, 2015.
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The ASUS ZenFone 2 is a terrific smartphone, in all of its various guises, so there is hardly any surprise that it has won wide acclaim or that ASUS expects it to drive smartphone sales for the company this year. In fact the Taiwanese brand says that it can move 30 million smartphones before the end of this year, the bulk of those being ZenFone 2.The device is already available China, Taiwan, and France, but it is in China where ASUS expects the ZenFone 2 to find the most success. The company predicts 10 million units will sell in the country through this year. That kind of sales push would be well beyond what ASUS has ever achieved before, the company has oft struggled to make its mark, but 30 million units should push it into the top 10 global smartphone manufacturers. The original ZenFone certainly set the ball rolling for ASUS as the company went from selling 10,000 smartphones per month in January 2014 to averaging 1.5 million per month after.
The ZenFone 2 is decked with some big specs, putting it in the high end market in terms of build and performance, but yet it still costs just $199. It is a juggling act that should be difficult, but the ZenFone 2 pulls it off with aplomb and this is up there with the likes of the OnePlus One and several other Chinese efforts in bang for your buck. It's that good, and is in fact even more affordable. Asus also has an "industry first" as well with the company saying this is the first smartphone to pack 4GB of RAM, something I am sure will become more common as 2015 progresses. There are actually two RAM variants of the ZenFone 2, a DDR3 2GB option and the DDR3 4GB options. In terms of processing power, the handset gets a 64-bit Intel Atom Z3580 quad-core processor running at 2.3GHz. 16GB/32GB/64GB will be the storage options, with each version coming with expandable space through a micro SD card slot. The smartphone will come with Android 5.0 Lollipop out of the box and will be dressed with Asus' Zen UI, a solid minimal take on the Android experience. The screen is a 5.5-inch Full HD 1080p IPS panel, with a 403 pixel per inch density and a Corning Gorilla Glass 3 coating. In terms of cameras, the ZenFone 2 is rocking a 13 megapixel rear snapper with f/2.0-aperture, autofocus lens with dual-color Real Tone flash. The selfie shooter around the front is a 5 megapixel 85-degree wide-angle lens, while the new additions to the camera software include HDR mode, manual mode, zero shutter, and more. Other details include LTE connectivity, and a 3000 mAh battery that Asus says can charge to 60% in just 39 minutes.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.