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Sony Lowers Sales Estimates but Stays Ambitious


News by Luke Jones on Thursday April 02, 2015.

sony news · industry news · luke jones

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Sony has had to contend with declining smartphone sales, continued money losing, and even claims that the company is ready to sell off its Xperia division. However, Sony has vehemently denied that it will offload its smartphone division and in fact the company is setting ambitious targets for this year, which is not a bad thing considering the Japanese giant makes good devices that look good and are well spec'd.

Throughout the course of its fiscal 2015, Sony has set a target to sell 38 million smartphone units through the twelve months. Considering Sony's sales seem to decline, it seems an ambitious target as it is only slightly shorter than the 39.2 million Xperia's sold through the fiscal 2014. Sony actually thinks sales would be higher if it wasn?t changing its strategy, making devices less available until new mid-range and entry level products hit the market.

Of course, we are still waiting on the Xperia Z4 flagship, while there are consistent rumors that Sony is also working on a huge 6-inch phablet that will replace the aging Xperia Z Ultra. The company has already released the Xperia E4, Xperia E4g, and Xperia M4 Aqua this year, but sales should really kick into gear around the fall when the company?s full new line up is out in the wild.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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