News by Luke Jones on Monday March 30, 2015.
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For a smartwatch, Apple's standard Apple Watch is pricey, but the Apple Watch Edition is on another level entirely, with a price tag starting at $10,000. So, what exactly do you get for that money? The same features and specs as the normal Apple Watch, but you also get premium materials such as 18k gold and leather. On top of that Apple has revealed more details about the Edition.It is worth noting that the Apple Watch Edition will only be available in Apple's biggest markets at first, but will roll out to other regions through the coming months. Firstly, these expensive items are not purchasable by just walking into an Apple Store at any time; instead you have to book an appointment to meet in person or via video chat. If not, a personal courier can come to you for you to try the device before purchase. If you get to the store for the appointment you will be taken instantly to a personal one-on-one with an expert on the Apple Watch. Be ready to be patient as the meeting can take up to 60 minutes. Considering the price, Apple is laying out the premium treatment in the same way a high class jewellery store would. That means there will be a section of the store set aside for the transaction, but only two models of the Apple Watch Edition will be visible at any one time. Employees need to follow a specific set of rules if a consumer wants to match the Edition with a regular Apple Watch for comparison purposes. Once the purchase is made you will get a 24/7 number that will offer technical support for two years, although this service is only available in English. Of course, the standard Apple Care + is also on board so that makes support last for three years.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.