News by Luke Jones on Monday March 23, 2015.
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Something that was plainly clear when HTC launched the One M9 last month that the handset was very similar to the HTC One M8 that it followed. With such similarities it was reasonable to think that many people may not see the need in upgrading to the One M9 if they are already rocking the older flagship. That seems to be the case according to CompareMyMobile, a British company specializing in smartphone trade-ins.Since the announcement the data from the company shows that just 35.02% of people with the M8 have registered interest in the One M9. Yes, that could change and it is only a figure from one company so hardly definitive, but in isolation that numbers are still disappointing. If they represent a wider trend then they could be problematic for HTC as the M9 has not captured the imagination in the way previous models did. While HTC itself does not profess to be outright competing with Samsung, it is food for thought that the Galaxy S6 has been more warmly received on CompareMyMobile. Indeed, the South Korean company's latest flagship has been welcomed by a flood of people wanting to trade-in their previous handset. However, those rocking older HTC devices, like the One Mini and One X are showing greater interest, but those consumers are not enough to make the One M9 a success.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.