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TAG Heuer Smartwatch Coming Today

News by admin on Thursday March 19, 2015.

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While the smartwatch has currently been an avenue for tech companies to explore, more traditional watch manufacturers will start to come to the market. While these old names may not be technologically advanced, they know what makes a good timepiece. One of the best in the game, Swiss watchmaker TAG Heuer is about to launch its first smartwatch today (March 19th).

The company has hardly kept the device a secret, saying back in January that March 19th would be the day it entered the wearable market. The device will be based off the TAG Heuer Carrera, one of the company's best-selling traditional watches. The idea, as explained by TAG Heuer Chief Executive Jean-Claude Biver, is for "people will have the impression that they are wearing a normal watch".

TAG Heuer is not known for making affordable products, so the smartwatch will probably come at a premium. Be sure to check back here for the post launch details.

UPDATE: TAG Heuer did not launch its smartwatch, but did officially say it was going to make one, teaming up with Google (Android Wear) and Intel (chip tech) to complete the product. Some analysts are saying the companies arrival in the wearable market could be seismic and are comparing its to Apple?s impact.

Of course, that remains to be seen, but TAG Heuer explained why it had decided to go with Google instead of building its own OS:

It would be absurd, it would be arrogant to believe that we could develop our own [operating system]. It would be a catastrophe to believe such a stupid thing.

"There is no doubt that we could eventually go to Apple, but why should we do a partnership with Apple, who is producing watches? On the one side they would be partners, on the other a competitor.

"Google is not producing watches, so the relationship is perfect." Jean-Claude Biver, president of LVMH's watch division said

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