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Apple Working on Augmented Reality


News by Luke Jones on Thursday March 19, 2015.

apple news · industry news · luke jones

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Apple
Apple

The argument about Apple's innovation (or lack of) in recent years will rage on; some think introducing 64-bit processing to smartphones, or adding a fingerprint scanner are signs of innovation, while others are looking for something more substantial. If you are in that latter group, you may be more convinced by Apple working on augmented reality, that's according to Piper Jaffray analyst Gene Munster.

At the moment Apple's aspirations are humble, with a "small team working and exploring the augmented reality space." Munster says that augmented reality could be "as profound a technology platform as the smartphone today," while claiming that Apple has an advantage over other companies as its products are highly regarded, meaning consumers are more likely to adopt an augmented reality device from Apple.

Interestingly, Google, the trail-blazer in this field, revealed yesterday that Google Glass was not a success and that the company would cease selling the device, although a second generation version is in the works.

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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