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Samsung Dominated Smartwatch Sales, Market Still Slow


News by Luke Jones on Thursday March 12, 2015.

samsung news · industry news · luke jones

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While the wearable smartwatch market is still in its infancy, it seems the same two companies that dominate smartphones will fight once more. They are of course Samsung and Apple. Smartwatch sales figures for the fourth quarter of 2014 showed that Samsung is the comfortable market leader, selling more than double the number of devices of the nearest rivals. Of course, the Apple Watch is launching next month and is expected to outsell even Samsung by possibly millions, but the interesting thing about the following list is how it mirrors the smartphone market.

Smarwatch Sales, Q4 2014

Samsung: 1.2 million units

Pebble: 700,000 units

FitBit: 600,000

Sony: 550,000

Lenovo: 500,000

LG: 420,000

Garmin: 400,000

Withings: 170,000

Polar: 150,000

ASUS: 120,000

It is interesting that many of the companies currently enjoying significant market share are not smartphone companies. I am talking about the likes of Garmin, FitBit, and Polar, which clearly shows that fitness and GPS is still a big part of the wearable ideal. As time goes on and smartphone companies get to grips with the market, expect to see the likes of LG, Sony, and Lenovo push past those companies making niche items.

Samsung dominating the market mirrors the smartphone world closely. The Korean company has vastly more smartwatch products on the market, something it of course does with handsets and even tablets. Samsung?s domniance is unlikely to last with the Apple Watch imminent, but on the whole it seems Cupertino's first wearable is needed.

The top 10 smartwatch companies managed just 4.84 million unit sales through the fourth quarter, a number that means this is very much a niche market. Apple is expected to sell between 15 million and 30 million Apple Watch units this year, a number that could kickstart the market as a whole. What the numbers show is that many people still do not feel the need to buy a smartwatch, it is very much a luxury... will the Apple Watch change that?

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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