News by Luke Jones on Thursday March 12, 2015.
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Sony made the decision last year to sell of its VAIO brand, the division of the company that was responsible for PC output. However, while Japan Industrial Partners (the company that purchased VAIO) will still steer the brand in a computing direction, it will also focus on smartphones. So here it is, the first ever smartphone to sport the VAIO branding.Under Sony's wing the VAIO branding was all encompassing in the PC world, reaching most price points in the market. It was however one of the best known and distinctive PC brands, something that we cannot really say about the VAIO smartphone. It's a rather standard and by the numbers Android device with some pretty modest specs. Indeed, it comes with a 5-inch 720p display, a 1.2GHz Qualcomm Snapdragon 410, 2GB of RAM, and a 13 megapixel camera. It also has a near as stock version of Android 5.0 Lollipop thanks to a lack of VAIO's own UI (arguably the most interesting thing about this device). It is also nothing really special to look at, not ugly by any means but hardly cutting edge in aesthetics either. These kinds of specs usually get a solid price tag these days, but the VAIO smartphone comes with a rather high price, 51,000 Yen or $450. That is a huge price for this handset, so we will see whether it is a success when it launches in Japan later in the month, likely to remain exclusive to the country. Interestingly, Sony announced the Xperia M4 Aqua at MWC last week, a handset that is considerably more affordable, better spec?d, and much better looking.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.