News by Luke Jones on Monday February 23, 2015.
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Apple is of course a US based band and the company ploughs a lot of investment into its home country, while the company's aspirations in Asia have also been well documented. However, Europe is a major smartphone market and it is one where the consumers have been good to Apple. Does that mean Cupertino does not show much love in Europe? Maybe, but that is changing.Apple has announced that it is creating its biggest ever investment in Europe and boosting its operations on the continent at the same time. The world's richest company has said it will build two brand new data centers in Europe and both will be 100% operational on renewable energy. The total investment will be $1.92 billion and will be the hub for Apple's online services in Europe and will deal with iTunes, the App Store, iMessage, Maps and Siri.
We are grateful for Apple's continued success in Europe and proud that our investment supports communities across the continent," Apple's Tim Cook said. "This significant new investment represents Apple's biggest project in Europe to date. We're thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.The 166,000 square meter data centers will be built in Denmark and Ireland and will be created and opened in by 2017. The full press release follows below.
Apple to Invest ?1.7 Billion in New European Data Centres State-of-the-art facilities in Ireland and Denmark will run on 100 percent renewable energy CORK, Ireland?February 23, 2015?Apple® today announced a ?1.7 billion plan to build and operate two data centres in Europe, each powered by 100 percent renewable energy. The facilities, located in County Galway, Ireland, and Denmark?s central Jutland, will power Apple?s online services including the iTunes Store®, App Store?, iMessage®, Maps and Siri® for customers across Europe. ?We are grateful for Apple?s continued success in Europe and proud that our investment supports communities across the continent,? said Tim Cook, Apple?s CEO. ?This significant new investment represents Apple?s biggest project in Europe to date. We?re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.? Apple supports nearly 672,000 European jobs, including 530,000 jobs directly related to the development of iOS apps. Since the App Store?s debut in 2008, developers across Europe have earned more than ?6.6 billion through the worldwide sale of apps. Apple now directly employs 18,300 people across 19 European countries and has added over 2,000 jobs in the last 12 months alone. Last year, Apple spent more than ?7.8 billion with European companies and suppliers helping build Apple products and support operations around the world. Like all Apple data centres, the new facilities will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data centre. ?We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,? said Lisa Jackson, Apple?s vice president of Environmental Initiatives. ?We?re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.? The two data centres, each measuring 166,000 square metres, are expected to begin operations in 2017 and include designs with additional benefits for their communities. For the project in Athenry, Ireland, Apple will recover land previously used for growing and harvesting non-native trees and restore native trees to Derrydonnell Forest. The project will also provide an outdoor education space for local schools, as well as a walking trail for the community. In Viborg, Denmark, Apple will eliminate the need for additional generators by locating the data centre adjacent to one of Denmark?s largest electrical substations. The facility is also designed to capture excess heat from equipment inside the facility and conduct it into the district heating system to help warm homes in the neighboring community. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.