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Motorola COO Attacks Apple's "Outrageous Prices"

News by Luke Jones on Thursday February 19, 2015.

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There is a mini war of words going on between Apple and Motorola at the moment and the Moto company has dealt the latest salvo by criticizing Cupertino's prices.

Recently, Apple's chief designer and the man responsible for all the company's hits over the last decade, Jony Ive, took a thinly veiled swipe at Motorola. He said that the Moto Maker design suite that lets consumers choose design specifics of their Moto X during the purchase stage is a sort of design cheat. While not naming Motorola, Ive dislikes the "Make it whatever you want, you can choose whatever color you want" ideal of Moto Maker, while he went on to say, "I believe that's abdicating your responsibility as a designer."

Motorola COO Rick Osterloh hit back during an interview with the BBC and said that his company is "taking a directly opposite approach" to Apple and he believes "the end user should be directly involved in the process of designing products." Osterloh also hinted that he think Apple's hugely successful business model is not future proof, "making so much money and charging outrageous prices" is "not the future".

"A great smartphone, and a great mobile internet experience, shouldn't be an expensive luxury. It should be a simple choice for everyone," concluded Rick Osterloh.

So, who?s right? Well, Apple is coming off the back of a hugely successful quarter in which it broke a multitude of records not just in the industry, but in business. Motorola on the other hand has changed hands twice in the last three years in an attempt to bring back consistent profit. While it is hard to not agree that prices should be lower, it is a model that Apple has almost perfected and it is hard not to imagine that Motorola would love to be in Cupertino's shoes.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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