News by Luke Jones on Wednesday February 18, 2015.
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Sony has been going through a torrid time financially over recent years and the company has taken drastic action to try to stem the losses. For example, the Japanese giant sold headquarter property around the world, laid off tens of thousands of workers, and even sold its VAIO PC division. However, it has still not worked and once again there are reports that Sony may be forced to sell its smartphone division.The company has predicted it will lose money in 2015, which would mean six of the last seven years have finished in the red for Sony. The CEO of the company, Kazuo Hirai has said that the brand will now focus on what is successful right now, and smartphones are not among those things. The Xperia division is doing okay but is not making huge money for the company and at this point it may be worth more in hard cash from sale than it would from year on year product sales. Camera sensors on the other hand are quickly becoming a big thing for Sony as it supplied components to many of its smartphone rivals. The PlayStation 4 has also rejuvenated the company's console ambitions and has been a consistent money maker since it launched at the end of 2013. Sony predicts that focusing on these areas of its business will increase operating profit by 2500% over the three year period. TVs are also one area of the business that is not performing as it once did. It could be coming to a straight choice for Sony as to whether it sells off the Xperia brand or its TV division, and worst case scenarios could see both sold off. The question is now, where does the company see the more future, TV or mobile?
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.