News by Luke Jones on Tuesday February 10, 2015.
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I have often found Sony's model of releasing two generations of smartphone flagship each year baffling. It has diluted the company's impact on the high end smartphone market, even though each Xperia Z has been admittedly outstanding. Luckily the Japanese giant seems to be retreating to the normal model employed by all its rivals, at least that is the rumor today.Sony was widely predicted to launch its new Xperia Z4 at the Mobile World Conference (MWC) early in March. That would have tallied to the six month window Sony uses for flagship launches, but a new reports says that the company is delaying the Z4 and reverting to an annual launch cycle. The news is coming from Xperia Blog, an outlet that is usually on the beat of all things Sony. The company recently announced that it would revamp its smartphone strategy to stem growing losses, and it would focus on high end devices. I for one would be happy if Sony decides to concentrate all its expertise into one smartphone flagship per year.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.