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Samsung Fails to Crack Japan


News by Luke Jones on Tuesday February 10, 2015.

samsung news · industry news · luke jones

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Samsung is the number one smartphone company in the world. Despite its recent problems, the company sits atop the pile on a global level and has also dominated most markets for a number of years. However, success in Japan has always proved elusive for the South Korean brand, despite the fact that Samsung made its recent Galaxy Note Edge a priority in Japan.

It didn't pay off though as the Japanese market continues to keep Samsung at a cool arm?s length. Business Korea is reporting that Samsung only shifted a limited amount of Note Edge units, a five digit amount. On top of that Samsung's market share slipped in Japan and the company is only the sixth biggest manufacturer in the nation, with just 4% of the pie.

Indeed, Samsung has failed to reach the top 5 for over two years, a trend that is unlikely to change in 2015. Apple, Sony, and Sharp have consistently outperformed the company in the Japanese market, and while that has been little problem for Samsung in recent years, the company global slip has meant that single market failure is felt even more.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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