News by admin on Friday February 06, 2015.
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HTC has been churning out small profits through much of 2014, so there's no surprise to see the company made money through the year and recorded growth. Still, analysts are relatively down on the company despite its strong portfolio of smartphones. It was predicted that 2014 would result in further decline, but the company confounded critics.The Taiwanese company revealed that it boosted revenue by 12% year on year, with the company bringing in $1.524 billion in the fourth quarter. Sadly, the company has not said how much of the increased revenue is from sales, or whether higher profit margins were involved. There has certainly been more interest in HTC's lower end smartphones over the last 12 months, with reports of increased sales in the Desire range.
HTC finished the year with a third consecutive quarter of profitability, and is well-positioned to build on that solid platform in the year ahead by ensuring our portfolio is highly targeted and our message clearly communicated. Key to our improved sales performance was our ability to offer tailored product mixes at suitable price points within the regions, which enabled us to closely address the needs of specific markets." - Peter Chou, HTC CEO. source: HTC