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Facebook Maintains Profit and Mobile is the Reason


News by Luke Jones on Thursday January 29, 2015.

industry news · luke jones

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Facebook as a web company is a tired notion at this point as the social network is very much a mobile giant these days, or at least it is in terms of how it makes its money. On the whole the company increased revenue by a massive 49% through its fiscal fourth quarter to $3.58 billion. From that Facebook raked in $701 million in clear net income, with much of the revenue and profit coming from mobile advertising.

Over the year Facebook's profit increased by 29%, which is down from 44% in 2013, but can be attributed to more spending from the company. Facebook is not growing its user base like it once was, with just a 3% (30 million people) rise, but the per user revenue being generated has increased ($9 per user in Canada and $3.45 in Europe).

85% of all users now access Facebook through a mobile device, with 33% of users only ever visiting the network via a mobile product.

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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