Featured Mobileburn Video

Tag Heuer Chief Likes the Apple Watch, U-Turn

News by Luke Jones on Thursday January 22, 2015.

apple news · ios news · accessory news · luke jones

Sponsored links, if any, appear in green.

Apple Watch
Apple Watch

When Apple launched the Apple Watch back in September, there was some pretty vocal opposition from Tag Heuer supremo Jean-Claude Biver. The head of Tag Heuer for LVMH Moet Hennessy Louis Vuitton said that Apple had made "some fundamental mistakes". However, time seems to be a healer as Biver is now singing the praises of Cupertino's first ever wearable.

He said of the Apple Watch (which will roll out in March), "it's a fantastic product, an incredible achievement". The only conclusion from that is Biver has somehow got his hands on the Apple Watch and the wearable impressed him enough to sway his opinion. Tag Heuer will be releasing its own smartwatch this year, but Biver said it would be distinct of the brand and its Swiss heritage, with 50% of the parts coming from Switzerland.

We can't produce the engine, the chips, the applications, the hardware - nobody can produce it in Switzerland. The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss."-Jean-Claude Biver, head of the timepiece division, LVMH

blog comments powered by Disqus

About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

Related Stories