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Apple Records Massive Growth

News by Luke Jones on Wednesday January 21, 2015.

apple iphone 6, iphone 6 plus · apple news · ios news · smartphone news · luke jones

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Apple's iPhone 6 and iPhone 6 Plus has been hugely successful even for a company used to smashing records through each new version. They have pushed Cupertino to new heights, especially in Asian markets where Apple has enjoyed massive growth thanks to the iPhone 6 and 6 Plus.

For example, in South Korea (the home of Samsung), Apple took 33% of the smartphone market last November, a huge jump over the 15% it enjoyed before the release of the iPhone 6. Samsung is still leading in its homeland, but its share fell from 60% to 46%, clearly as a result of Apple's growth in the market.

No foreign brand has gone beyond the 20% market share mark in the history of Korea's smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition's phablet sales."-Tom Kang, research director for mobile devices, Counterpoint.

It is a similar situation in Japan where Apple took 51% of the market, easily beating out second placed Sony (17%). In China, Apple has even surpassed Samsung, with Xiaomi first with 18%, Lenovo second (13%), and Apple third with 12%; Samsung now holds 9% of the Chinese smartphone market. In the country iPhone sales grew by 45% year on year.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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