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Huawei Drops Ascend Branding for Upcoming P8

News by Luke Jones on Monday January 19, 2015.

huawei p8 · huawei news · android news · smartphone news · luke jones

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Huawei has a good year in 2014 as the company sold tens of millions of devices in the face of increased competition from the likes of Xiaomi and Oppo. The company is now changing its smartphone naming strategy to streamline it marketing, getting rid of the Ascend branding for future devices.

For example, the current Ascend P7 is set to be replaced by the next device in the range, but that will now simply be called the Huawei P8, dropping the Ascend branding. As for that P8, it is expected with a 5.2-inch 1080p Full HD screen, Huawei's own Kirin 930 processor with 3GB of RAM, 32GB of on board storage, a fingerprint scanner and other flagship baiting goodies. The handset is due to be launched at the Mobile World Conference (MWC) in Barcelona, during the opening weeks of March.

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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