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Apple Records Growth in India

News by Luke Jones on Monday January 12, 2015.

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Apple is used to mammoth sales all around the world, but there are still some markets where Cupertino is only making fledgling steps. For example, India is still a growing market and Apple has yet to make a massive impact, but there are signs that the iPhones popularity in the country is growing. Through the fourth calendar quarter Apple sold 500,000 iPhone units in India.

That's hardly the kind of numbers Samsung and Indian brands like Micromax boast, but Apple has shown in other countries like China that the company is capable of growing and becoming a major player in a market. That growth is already happening, with the 500,000 last quarter surpassing the 250,000 units moved through the same period in 2013. Through the fiscal year ending September 2014, Cupertino shifted 1 million units in India.

Apple and its distributors have informed the trade that improvements in cash flow by cutting credit period and retailer margins will help them to invest more in consumer offers like EMI schemes. It has also told its trade partners that they don't have to invest in store-level marketing, which will be done by them."-Anonymous CEO, Indian retailer

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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