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Apple Raises App Prices in Europe


News by Luke Jones on Friday January 09, 2015.

apple news · ios news · software news · luke jones

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Apple announced yesterday that its App Store crushed all previous records recently, accumulating $500 million in sales through one week and having the best day ever on New Year's Day. It is clearly the customers who propelled that greatest of successes, so you can color us surprised that Apple decided to stick it to the consumer today.

In the European, Canadian, and Norwegian App Stores the company has raised the prices of apps, with a 15% hike greeting customer. For example, in the UK the entry level (not counting Free) has been 0.69 ($1.05), but has now been increased to 0.79 ($1.20). The second tier of $1.49 ($2.25) has stayed the same, although the third tier now sits at 2.29 ($3.43) whereas it was 1.99 ($3.00).

Sure, it's amazing that some of these apps are this cheap in the first place, although there are loads of duds too, but while no-one likes to see price hikes maybe some of this extra cost can find its way to developers.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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