News by Luke Jones on Wednesday January 07, 2015.
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We announced before the New Year that Kodak would be launching a smartphone at CES, the company's first in fact, and so it has proved. The photography giant has entered the mobile market to stop the huge emigration there has been from consumer to smartphones from point and shoot digitals. Kodak has taken a huge hit, filed for bankruptcy and sold much of its patents to mobile giants. This is perhaps the last roll of the dice.We wrote last month:
Bullit Group will be making the smartphone, a company that has experience with niche devices from JCB, Caterpillar, and Ted Baker. The tech will be developed by Kodak, and as a giant of the photographic world, I think the company needs to hit the ground running with one of the best camera experiences in the mobile world.Now the device has been launched and it is a decent mid-range effort, although it is probably not good looking enough to crash too many smartphone parties. It has a 5-inch 720p screen with a 294ppi, an 8 core MediaTek MT6592 chipset, 1GB of RAM, 8GB of internal storage, micro SD expansion, Android 4.4 KitKat (5.0 Lollipop to come), with a Kodak/Bullitt proprietary simple UI. The surprising thing here is that this is not really a photography oriented smartphone. It packs a 13 megapixel rear lens and 5 megapixel front facing snapper, both fairly standard in specs and software. I?m sorry, but if you are a company famed for photography, you have to offer something that is stellar in the mobile market, I am really disappointed Kodak has not done that. The device will cost around $250 when it launches around the world in the next three months.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.