News by Luke Jones on Wednesday January 07, 2015.
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Asus unveiled its new ZenFone 2 and ZenFone Zoom at CES this week and it is obvious that the company is planning to take its device to the next level. After selling 8 million ZenFone units through 2014, Asus said it wants to double shipments of its affordable device in 2015. One top of that, the Taiwanese company is also clearly pushing the ZenFone away from low end into flagship territory.The ZenFone 2 is decked with some big specs, putting it in the high end market in terms of build and performance, but yet it still costs just $199. It is a juggling act that should be difficult, but the ZenFone 2 pulls it off with aplomb and this is up there with the likes of the OnePlus One and several other Chinese efforts in bang for your buck. It's that good, and is in fact even more affordable. Asus also has an "industry first" as well with the company saying this is the first smartphone to pack 4GB of RAM, something I am sure will become more common as 2015 progresses. There are actually two RAM variants of the ZenFone 2, a DDR3 2GB option and the DDR3 4GB options. In terms of processing power, the handset gets a 64-bit Intel Atom Z3580 quad-core processor running at 2.3GHz. 16GB/32GB/64GB will be the storage options, with each version coming with expandable space through a micro SD card slot. The smartphone will come with Android 5.0 Lollipop out of the box and will be dressed with Asus' Zen UI, a solid minimal take on the Android experience. The screen is a 5.5-inch Full HD 1080p IPS panel, with a 403 pixel per inch density and a Corning Gorilla Glass 3 coating. In terms of cameras, the ZenFone 2 is rocking a 13 megapixel rear snapper with f/2.0-aperture, autofocus lens with dual-color Real Tone flash. The selfie shooter around the front is a 5 megapixel 85-degree wide-angle lens, while the new additions to the camera software include HDR mode, manual mode, zero shutter, and more. Other details include LTE connectivity, and a 3000 mAh battery that Asus says can charge to 60% in just 39 minutes. All in all this is a pretty amazing package for a retail price of $199.99. Perhaps the device will add a few dollars when it is launched in Western Markets through the second quarter of this year. Let us know what you think of the ZenFone 2, are you convinced by its apparently potent blend of specs and price?
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.