Featured Mobileburn Video

Apple Dominates Christmas Period

News by Luke Jones on Tuesday December 30, 2014.

apple news · industry news · luke jones

Sponsored links, if any, appear in green.

iPhone 6 Plus
iPhone 6 Plus

Apple's dominance over the industry continued over Christmas, and this was always going to be Cupertino's Holiday Season after the huge success of the iPhone 6 and 6 Plus. Several researchers have shown Apple's products vastly outperformed rival companies, while the iPhone 6 Plus even put a dent into the company's own iPad.

Now, analytics company Flurry has studied device activations over the Christmas period and found that Apple's iOS products accounted for 51.3% of all activations around the world from December 19th to December 25th. Samsung trailed in second with 17.7%, Nokia third (5.8%), Sony fourth (1.6%), and LG fifth (1.4%).

To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices," Flurry wrote. "For every Microsoft Lumia device activated, Apple activated 8.8 devices. While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple's newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry."

"This Christmas, it appears even more consumers are switching to the larger phone now that there is an iOS option," the company wrote. "In the week leading up to Christmas, 13% of new device activations were phablets compared to just 4% in 2013. In fact, the iPhone 6 Plus was one of the top 5 devices Flurry saw activated for Christmas; the iPhone 6 was #1. The phablet's popularity seems to come at the expense of full-sized tablets and to a lesser extent small tablets.

source: Flurry

blog comments powered by Disqus

About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

Related Stories