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ZTE Debuts Fresh Logo, Slogan, and Strategy

News by Luke Jones on Tuesday December 30, 2014.

zte news · industry news · luke jones

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Old Logo
Old Logo

ZTE is one of the rare Chinese companies that launches products in the United States, even if many of its devices still miss out. The giant of the Asian market is under threat from the likes of Xiaomi, Vivo, and Meizu. While ZTE may still be considered an outsider in western markets, in China it is the old dog fighting against young upstarts.

A fresh lick of paint was needed at the company, so out with the old and in with the new as ZTE has announced a new logo. The brand says that the more rounded and lighter logo reflects the new philosophy of Cool - Green - Open, while the new slogan, "Tomorrow Never Waits" also landed alongside. I don't know about that, it just looks like three letters to me. Anyway, you can check out the new logo in the main image, and compare it with the old one (after the break).

As for ZTE, the company says it will still make devices but is now more focused on Mobile Information and Communication Technologies.

New Logo
New Logo

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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