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Sony Teases Xperia Z4 with Official CES Video

News by Luke Jones on Friday December 19, 2014.

sony xperia z4 · sony news · android news · smartphone news · luke jones

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Sony has always had a considerable presence at CES, the yearly Las Vegas based trade show that in 2015 will be taking place between January 6 and January 9. However, CES is more of a consumer electronics show and smartphones have not featured in Sony's launches in the past, at least not flagships. However, the company is reportedly set to launch the Xperia Z4 as the event in two weeks' time, perhaps leaving the PC game and slowing down its TV output has given Sony space to fill at the event.

What we 100% know now is that Sony is planning some sort of mobile device for the event because the Japanese company issued a teaser video today for an upcoming device for CES 2015. There are some not so subtle hints in this video, such as a girl licking a lollipop (obviously referencing Android 5.0 Lollipop), the number 5 (the device will launch January 5), and finally a quick look at the device itself, showing the handsets ultra-slim profile.

This is almost certainly going to be the Xperia Z4, a smartphone we have wrote about a lot recently:

There have been two contrasting rumors around this handset so far. The first one suggests that Sony will pull out all the stops and create a flagship par excellence with the latest specs, while the other reports hint that the device will actually just be an incremental update over the Xperia Z3. Now, the Z3 is a very good smartphone, but still we would prefer the overhaul. Looks like we will not be getting it though as a new report today suggests Sony is taking the lesser of the two options.

The rumor says that Xperia Z4 will get a 5.2-inch 1080p screen as opposed to the 5.4-inch Quad HD previously rumoured, while it will have a Qualcomm Snapdragon 805 instead of an 810. That will be a slight processor bump and a bigger screen size over the Z3, but hardly anything to suggest not just getting the older Xperia for less money.

Sony is on a slippery slope with this tactic. The company has said it is focusing on high end flagship products in 2015, but the company will only update its core smartphone by tiny amounts. The Japanese company changes flagships every six months and despite each new addition being very good and better than the previous, they are starting to get a bit blurred. Is the Xperia Z3 any better than the Z2, and will the slightly bumped Z4 be that much of a leap from the still new Z3?

I hope Sony deliver the all-out blockbuster flagship that the Xperia Z4 really should be.

source: Sony YouTube

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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