News by Luke Jones on Friday December 19, 2014.
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Morgan Stanley is a massive investment firm, so when the company looks at a market it does so with plenty of care. In the world of tech their predictions are normally bang on the money, which is why I tend to believe their latest guides for iPhone performance through this current fourth quarter, which happens to include the Holiday Season.The company says that Apple will shift 67 million iPhone units during the three months that runs from October through to the end of December. For Apple it is the fiscal first quarter for 2015, but on the calendar it is the fourth quarter of 2014. Morgan Stanley says that increased interest in China will prove to be a big factor in huge iPhone sales. Demand for the device in the country has increased three fold year on year, no doubt because of the introduction of the larger screened iPhone 6 and iPhone 6 Plus. This estimate is more or less a middle ground for what we have seen from other analysts. Some have said 60 million iPhone units will be sold, while some like KGI's Ming-Chi Kuo thinks 71.5 million units will be sold through the period. It makes sense that the real figure will fall somewhere in between, so Morgan Stanley is toing a cautious line. source: PhoneArena
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.