Rumors by Luke Jones on Wednesday December 17, 2014.
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Remember a couple of months ago when all the mobile heavyweights were launching smartphones? HTC was one of the company's that was reportedly ready to jump on the wearable trend and even had a product ready. However, the Taiwanese company decided to pull the plug on its first smartwatch, saying at the time that the market was not ready and was too crowded. That decision was upheld, but the company is not turning its back on wearables completely and will launch a smartwatch in March.Regarding the company's decision not to launch its device in 2014, we previously wrote:
"We had originally planned to have a wearable launch in this time frame," HTC's Jason Mackenzie told Re/code. "It ended up just not being ready." The reason for the wait is because HTC wants to be able to refine its product and deliver a more definitive product, in other words it is looking for a differentiator. Drew Bamford, who heads up HTC's future wearables team said: "We've seen a lot of general purpose wearables come to market," said Bamford. "There's not a strong reason to wear one every day. When we come to market with our product we want to make sure the product has a strong point of view and there is a really compelling reason to strap it on your wrist."When the company launches its new smartphone flagship, the One M9, there will be a surprise in store as the HTC smartwatch will be launched alongside it. My source inside HTC's UK based marketing department said that the company has been using the extra months to hone the product, but it was basically finished when HTC decided not to launch in September. My contact confirmed that the smartwatch will be made from stainless steel, will sport a square face, and will of course run Android Wear. As for the launch date, the device will land alongside the One M9 and my source offered another titbit by saying the smartphone will be unveiled at the Mobile World Conference in Barcelona through early March. That's hardly a huge surprise, but he said the date is nailed on.