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Asus Sends Invite for Pre-CES ZenFone Launch

News by admin on Tuesday December 16, 2014.

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Not much usually happens in the way of smartphones at the CES trade show in Las Vegas. The early January event is typically a computing/consumer electronics oriented show and many of the mobile big hitters are either absent or pushing other products. Some reports suggest Sony and Samsung will be launching flagships there in 2015, but I do not believe that, and besides there are always some smartphones if you look hard enough.

For example, Asus launches mobile products at CES and last year the Taiwanese company rolled out the ZenFone range, a series of three handsets that have sold very well. A year on the company is going to launch the new editions of the ZenFone at CES 2015, starting January 5. That's actually one day before the actual show starts, and Asus has sent us an invite for its "Experience 2morrow" event that will be the Launchpad for the ZeFone's.

The range sold 8 million units during 2015 and Asus expects to build on that with the new range of handsets. We have already heard rumors about these devices and you may remember this from last month:

Asus is now preparing to revamp the ZenFone line for 2015, with the new handsets due to launch at CES in January. The company's CEO Jerry Shen has shed some light on the smartphones and revealed that the ZenFone range will now be split into two distinct types. As before, the new ZenFone 4, ZenFone 5, and ZenFone 6 will land with Intel processors under the hood and will arrive at the Las Vegas trade show.

However, Shen also confirmed that other ZenFone smartphones are landing in January and these will not be powered by Intel. These new devices will not be making their debut at CES, but will instead launch directly into the Chinese market, although the budget smartphones could go worldwide later. Shen said the new line of Intel powered devices will now come with LTE connectivity and will retail for prices starting at $300.

You may know that the smaller ZenFone 4 is much more affordable than that, and it seems the new non-Intel powered handsets will fill this budget void. The Taiwanese company's CEO said the Chinese oriented devices will cost around $150, and speculation says they could be powered by MediaTek chipsets.

source: Asus

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