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Here's Another Doomsday Prediction for Blackberry


News by Luke Jones on Tuesday December 16, 2014.

industry news · luke jones

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Blackberry
Blackberry

We are used to doomsday scenarios being discussed about Blackberry, yet the company keeps on chugging along and surviving. Sure, there were times when things were touch and go for the company formerly known as RIM, but according to executives and the last financial reports, Blackberry is moving in the right direction. CEO John Chen has said he expects to be back in profitability by the end of 2015, but some analysts are still painting a grim picture.

Seeking Alpha's Mark Hibben for example says that Blackberry's upcoming financial results for the last quarter are going to be bad going on disastrous. He has studied data from Kantar WorldPanel and found that the company is in for a massive slide in market share year on year, while revenue will also fall.

That may seem odd considering the new Passport flagship and the newly launched Classic have been well received and are reportedly selling in solid numbers. However, HIbben predicts that the company's market share will fall by over 50% in most countries when Blackberry announces its fiscal third quarter results later in the week. Despite the sales of those new handsets, overall hardware shipments will fall from 1.9 million units during this period last year to just 960,000 units this year. Hibben claims revenue from hardware will be 51% lower and revenue across the company will slip 20% lower. That would not be good news as this time last year Blackberry was in a torrid position with its very future the subject of debate.

We will find out on Friday whether Hibben has got this right, but I think he has been a little too harsh and is scaremongering. Blackberry may not have turned the corner completely, but the company is on that corner thanks to its consistent friend enterprise and success of services. For example, BBM has 91 million users and is going to be monetized from now on, so we think Blackberry will continue to move in the right direction this week.

source: Seeking Alpha

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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