News by Luke Jones on Saturday December 13, 2014.
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Motorola is one of the company's that paved the way for the current interest in the budget market, while the number of emerging markets moving into middle class incomes has also played a part. Motorola's Moto G and Moto E handsets are still among the best low end efforts on the market, although I feel a bit cheeky calling them low end due to their quality.The company is now reportedly targeting one specific emerging market for its next budget onslaught. Motorola COO Rick Osterloh has been visiting India and discussed the company's plans for a country with a population of over 1 billion. It seems that the American brand will launch affordable 4G LTE enabled smartphones in the country, "Next year, we are going to be very aggressive in the 4G value proposition for end users," he said while emphasizing the importance of India as a market. It is unclear what smartphone Motorola is expected to release, but I don't think that it will be a brand new device. It could be the LTE enabled Moto G, but it is more likely to be the soon to be launched second version of the Moto E. Motorola's entry level device is set to arrive with a 4.5-inch 540 x 960 screen, Android Lollipop, and a slew of improvements. Could one of those new features be LTE? It is certainly possible. Motorola has a solid base to build off in India too as the company is the fifth largest smartphone maker in the country thanks to the Moto G and existing Moto X. The only companies with more success are Samsung, and India's own Micromax, Lava, and Karbonn. Lenovo recently completed the purchase of Motorola and the Chinese company will be eager to push the brand in more markets.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.