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Why Windows Phone Struggles in the United States


News by Luke Jones on Thursday December 11, 2014.

microsoft news · windows phone news · industry news · luke jones

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Windows Phone
Windows Phone

Windows Phone is a hard platform to predict. The OS enjoyed growth worldwide through 2013 but has struggled in key markets this year while maintaining a solid base in emerging markets. The lack of interest in the US is of particular worry to Microsoft, with the WP market share falling consistently through 2014.

One former Windows Phone user and a self-confessed fan of the platform has explained why he thinks the operating system has no chance in the US, and it is because of carriers. Specifically Verizon as he says that Big Red, the largest network carrier in the United States, is not supporting Windows Phone users enough by getting updates to their devices quickly.

Verizon has been taking its merry time pushing out firmware for Windows Phone that needs to arrive for Microsoft's own updates to be implemented. However, it is a double edged sword because Verizon does not see the value in prioritizing Windows when its market share is so small. It is worth noting that Verizon has a reputation for dragging its feet when it comes to Android updates for some OEM's too.

Windows Phone has had some success overseas, but with its low-single-digit market share and weak app story, carriers on these shores can safely ignore the platform. It's hard to blame them, given business realities.

In the U.S., there are four major U.S. carriers. One is clearly dominant. Verizon, in its most recent quarterly report, announced that it had passed 100 million post-paid retail subscribers. To put that number into perspective, it represents well over 40 percent of the total U.S mobile market and is roughly equal to the total post-paid subscriber count of AT&T Wireless and T-Mobile combined...

And as long as U.S.-based carriers, including the biggest of them all, Verizon, are able to drag their feet and ignore Windows as a mobile platform, it's unlikely that anything Microsoft can do will be able to make a dent in its market share in the United States," says the user called Ed Bott who writes for ZDNET.

Bott has now ditched Windows in favor of Apple's popular iPhone 6 Plus, although he says he will return to the platform if Microsoft and Verizon get their act together.

source: ZDNET

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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