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iPhone 6 Plus Dominated Phablet Sales

News by Luke Jones on Thursday December 04, 2014.

apple iphone 6 plus · apple news · ios news · smartphone news · luke jones

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Apple was once dead against large screen phones, but with the iPhone 6 Plus the company climbed down from its pretty high horse. Cupertino's 5.5-inch device entered the phablet market very late, an area of the smartphone world dominated by Android devices, especially those made by Samsung, the Galaxy Note series. However, Apple can feel pretty jolly about the result as the iPhone 6 Plus has swept all before it, including Samsung's fantastic Galaxy Note 3 and Note 4.

The company's hypocritical move to phablets has paid off as Kantar Worldpanel revealed that between September and October, the iPhone 6 Plus took a massive 41% of the big screen smartphone market in the USA. Kantar is one of the most authoritative bodies in smartphone research and the company showed the 58% of iPhone 6 Plus customers said that screen size was the reason they opted for the device. Other stated the addition of a HD screen, which shows that Apple should have been releasing large screen iPhones sooner, or perhaps the company joined the party at the perfect time.

10% of all smartphone sales between August and October were phablets, a big increase from just 2% over the same period in 2013. 9% of all the iPhone 6 Plus customers said that they were leaving behind Android for the device, showing that there is some loss on Android's side. Previous reports have shown that it has been a similar story worldwide in terms of iPhone 6 Plus sales, with the device looking like it is the new dominant large screen handset.

source: Kantar Worldpanel

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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