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Apple and Android Continue Global Growth

News by Luke Jones on Thursday December 04, 2014.

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Kantar Worldpanel has released its quarterly research into smartphone market share and the data revealed that Apple's new iPhone 6 and iPhone 6 Plus started to take hold as they pushed iOS up in most markets.

The research tends to focus on key markets such as EU5 nations (Germany, France, Spain, Italy, and the UK), the US and Canada, Australia, Brazil, and China. The data shows that Apple's year on year popularity has grown, marginally in some markets and steeply in others. In the US for example, iOS increased 0.7% to account for 41.5% of the market, while in China a 0.2% increase gave Apple 15.7% of the market.

Larger increases were seen in Europe where across the EU5 nations iOS grew by 5.9% to 20.7% of the market, including a 10% increase in the United Kingdom. Japan remains a problem for Cupertino though and was the only region where the iOS platform fell, significantly too. A 13.1% drop to 48% relinquished Apple's hold on the market in Japan, with Android becoming number one with 48.1%.

Android continued its steady growth across most regions, but declined by 2.6% in EU5 regions on the back of Apple's increase. However, Android is still the dominant platform in all markets, and increased its share in the United States to 53.8%, up from 52.7% this time last year.

Check out Kantar's embedded tool below that lets you pull up country specific data to take a look at.

source: Kantar

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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