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Black Friday Dominated by iOS and Apple


News by Luke Jones on Monday December 01, 2014.

apple news · ios news · industry news · luke jones

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Black Friday was a massive success for retailers once again as consumers flocked to stores (both online and not) to get their hands on one of the fabulous deals on offer. After bumper weekend in the United States the weekend has salvaged smaller retailer's year, while for the big boys it has added more money to the coffers.

With Black Friday now gone (don't forget Cyber Monday today) so it is time to look back and see which mobile companies had the most success. Android certainly had a big weekend, but nothing compared to iOS, with Apple's platform proving once again that it can monetize beyond any other mobile platform. In fact, iOS made four times the revenue as Android during Black Friday.

Online sales accounted for $2.4 billion on Black Friday, just one day, and from that revenue 27% was conducted on mobile products. Breaking down the mobile data, 79% of all sales on mobile were conducted on 79% with over $500 million of all sales conducted on Apple's ecosystem. It was a dominating display that proved that when people want to spend money on a mobile device, they tend to be iOS users.

It also hints towards the fact that iOS devices are used by people with more moveable income, while Android has devices in a number of price points.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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