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iOS Dominates Thanksgiving Shopping

News by Luke Jones on Friday November 28, 2014.

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The battle between Apple's iOS and Google's Android shows no signs of stopping, and it is actually a war that I have said no side needs to win. The platforms and the company's go about things differently enough that both can be winners, as indeed both have been so far. Android is the platform with the market behind it, the weight of numbers giving it the most coverage in the consumer space. Apple on the other hand plays the percentages of having the most desirable products and services and monetizing them beyond even Google's levels.

That has been showed again with research conducted by IBM's Digital Analytics Unit, which found that when it comes to ecommerce Apple is out in front. Interestingly, Android has more than double the amount of active devices in the United States than iOS, but Apple's platform leads the way in making money. During Thanksgiving shopping on Thursday iOS dominated online sales, with 25% of all such purchases made via the platform.

As for Android, the platform accounted for just 7% of online sales, which the average order of $95.25 was also lower than the $118.57 average on iOS. Of course, these are all figures for shopping, so do not say which platform rakes in the most cash, but previous studies continue to show that the App Store makes more money than Google Play as well.

Of course, Apple also has the well-received Apple Pay under its belt now, making it easier for iOS users to pay for goods at bricks and mortar locations.

source: IBM

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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