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Samsung VP for Product Strategy Discusses Future and the Original Note Prototype


News by Luke Jones on Thursday November 27, 2014.

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The Original Note
The Original Note

Samsung has been going through a rough patch of late, with consumers generally turning away from its devices. However, one Sammy smartphone range continues to be a shining light, the Galaxy Note series, a range of phones that defined the phablet market and are still the best example of it despite an Apple shaped competitor muscling in this year.

The latest Galaxy Note 4 is a typical tour de force smartphone, but the series as a whole could have been very different if early discussions within the company had come to pass. Tae Moon Roh, Samsung's executive vice president for product strategy and innovation R&D has given an interview to CNET discussing the company's Note prototype and the general smartphone world as a whole, as well as Samsung's place within it.

Probed about that original Galaxy Note prototype, Roh said:

It looked more like a journal, wider. We're familiar with wider-size paper [in Korea, compared to the US]. However, we went through a lot of discussions internally. We wanted to catch both features of portability and usability.

I remember there was a heated discussion regarding the first version. It was about the pen. Should the pen be embedded inside the device or should it be separate? If you were on our team in 2011, what's your opinion? (Indicating me)

Actually, the opinions were divided half and half because there were always the pros and cons. If [the stylus] is embedded, it's convenient, but it also takes up more space and limits portability. There were also technical limitations as well. As you know now, we decided to embed it, but in order to accommodate the pen limitations, we needed to reduce the pen size and find the optimal location [inside the device].

CNET asked Roh to name the one new smartphone innovation he would like to see if technology was not restricting, he did not answer per se, but he did promise that Samsung has a lot of surprises for the next year in terms of enhancing the smartphone.

In planning and developing smartphones, the key should be on humans, people. It should be human-oriented. The process was that whatever innovation comes along, it should be able to support people. I cannot give you the details now, but for next year we're prepared for more functions and innovations to come along. You may have sensed some of them in the Note 4. These innovations will be strengthened and solidified for next year as well.

Samsung's place at the top of the smartphone market has come under scrutiny this year, but the company continues to innovate with devices like the Note Edge. Roh said that would continue to be the case, while he also said what he thought the upcoming trends in the market would be:

The smartphone display will be clear, sharper, with a high resolution. In the case of cameras, the same principle is applied, as those cameras in the future should work just like the human eye. For example, they should provide good imaging even in low lighting, and should be able to delete the shadowing effect.

Different from human eye vision, camera sensors have to choose between dark or bright when both sides coexist in one picture or in one frame, because they cannot cover the whole dynamic range in one angle. So that means that when they are focusing on the dark side, the bright side might be blurred, and vice versa.

We are proud to say that the Galaxy S5 uses a companion IC (integrated chipset) for the cameras to use higher dynamic range. That is what we call "Shadow Free Function." And the Note 4 has an even more upgraded version of that.

source: CNET

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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