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OnePlus Opens Retail Store in Beijing


News by Luke Jones on Wednesday November 26, 2014.

industry news · luke jones

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OnePlus One
OnePlus One

A few mobile companies have bricks and mortar stores. Apple has had huge success in the retail space, Microsoft has a presence in the US, while Samsung and Sony have been long term retailers. However, they are all huge companies with multiple products to push. So, you can color us pretty surprised that OnePlus has opened its own retail location in China.

The company held a media event to confirm the "Experience" store and will open the doors on December 1st for a trial run before potentially opening full time on December 20th. OnePlus is of course a Chinese brand, but the company is not even a big name in its homeland yet. Sure, like the rest of the world the OnePlus One budget flagship has caused a stir, but stocks remain limited so the handset is hardly a sales phenomenon.

That leads to the rather obvious question, how will OnePlus fill its shelves when the company struggles to even supply devices online? Well, the brand says it will sell its One flagship, the bamboo limited edition (which has now been discontinued), and the JBL Special Edition. An area of the store is reserved for a training area where consumers can learn how to use products, while accessories will also be on sale such as speakers and different rear plates for the smartphone.

So confident is the company that people will flock to its store to buy just one device, it even plans to open other locations in the future. We are not so sure about that, but if you happen to be in Beijing over the first few weeks of December, you should pop in and have a look.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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