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Sony to Cut Smartphone Production and Increase Imaging Manufacturing


News by Luke Jones on Tuesday November 25, 2014.

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Samsung has been discussing its smartphone business in recent weeks falling tumbling profits, but Sony got there first when it said that it would also lower its smartphone output in the future. The Japanese company has expanded on that decision to lower costs by only focusing on key areas of the market.

Sony revealed that it would be taking the significant action to get the company back into the black and making profits, a necessary move considering the company as a whole will take a $2.1 billion for its fiscal 2014 year. Of course, Sony is not exactly rammed with smartphones in its portfolio anyway, but the Japanese giant still feels some need to be cut.

Sony said last month that it would reduce the amount of budget and mid-range devices it will make in the future and will instead focus on the flagship side of the market. The company is also going to ramp up output of its imaging sensors, a key part of the Sony's mobile business as the company supplies camera modules to other smartphone companies, such as Apple.

"We're not aiming for size or market share but better profits", claimed Hiroki Totoki, the new chief of Sony's mobile division. The company thinks it will lose 30% in sales over three years but will increase profit by 70% to 1.5 trillion yen ($12.6 billion).

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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