News by Luke Jones on Saturday November 22, 2014.
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Blackberry has left it no doubt who the Passport smartphone is geared to, it is for business types who have some serious productivity to do through their days. Blackberry says it created the perfect device for enterprise and made most of the core features of the Passport towards this goal. Of course, it does all the other consumer oriented stuff to, but first and foremost this is a phone for work.To re-emphasize the point, Blackberry has created a video that shows how the Passport, with its pure square screen is much better than anything else for the business minded. The company compared the device to an iPhone, a handset that is now the most used in the enterprise arena. Showing how the Passport can be used to see a full map thanks to that huge screen, while the iPhone user simply can?t, the video leaves us with: "With an expansive square screen and an innovative touch-enabled keyboard, anyway you look at it, it's better to work wide," says the narrator. The device has respectable smartphone specs, such as 1440x1440 4.5-inch HD screen with a pixel per inch density of 453ppi. Elsewhere there is a 2.2GHz Qualcomm Snapdragon 801 with 3GB of RAM, 32GB of on board storage, a 13MP camera, a micro SD card slot, and a 3450 mAh battery. I like the Passport, it is good looking, unique, powerful, and because it is reaching to a target audience it hits a lot of the sweet spots it wants to hit. Would I buy one? The truth is I probably won't, but Blackberry has created a love letter to its die-hard fans, the ones who want to stick with the company or come back to it. For them, this is the perfect handset and while it will not become a massive hit for the company, it should maintain its consumer base and may even add a few new faces too. source: YouTube
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.