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HTC Desire 820s Finds Success in China


News by Luke Jones on Friday November 21, 2014.

htc desire 820s · htc news · android news · smartphone news · luke jones

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HTC's One M8 has been a hit for the company and has been driving the brand back to profitability, but while the Taiwanese giant has padded out its portfolio it has struggled with declining market share in key markets like the United States and China. In China however it seems as though HTC is finally enjoying a big success with news that its Desire 820s has gone down like the proverbial house on fire.

HTC China has claimed that the device has recorded pre-order sales in excess of 1.26 million units, a number that will undoubtedly be built upon when the Desire 820s gets a hard roll out. The company sent the information out via the social media website Qzone, although it is worth noting that the Chinese pre-ordering system works slightly differently to the one in western markets. For example, in the US a pre-order is registered when a consumer makes a credit card payment and commits to buying the product, while in China the pre-order is just registering interest as no transaction takes place.

Still it is a very good number, a figure that HTC is not actually prepared to deal with if those pre-orders turn into actual sales. The company has reserved just 50,000 units, so some may be in for a wait if they really want to get the Desire 820s.

The Taiwanese company launched the 820s via its Weibo account and it comes with one difference compared to the original Desire 820. The new handset comes with a 64-bit MediaTek chipset that is a 1.7GHz octa-core MT6752, comprising Cortex-A53 cores and a Mali T760 GPU that tackles the graphics. The normal Desire 820 also gets a 64-bit processor, but that smartphone gets Qualcomm's new Snapdragon 615 SoC.

As for other specs, the Desire 820s is identical to its stable-mate, getting a 5.5-inch display with a 720p resolution, 2GB of RAM, 16GB of storage right out of the box, front-facing BoomSound speakers, and LTE support. There is a 13 megapixel camera around the back while a 5 megapixel snapper sits on the front.

HTC has not revealed price of availability, but considering this was launched on Weibo and it features China's favoured MediaTek technology, I assume this will be an Asian exclusive.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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