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Samsung Discusses Latest Old School Flip Phone

News by Luke Jones on Thursday November 20, 2014.

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Signature Edge
Signature Edge

The flip phone may have been the go to device for business types and indeed consumers around a decade ago, but they sort of went away when the smartphone touchscreen form factor took hold. However, the Korean giants LG and Samsung have been keeping them alive in the Asian markets (Japan and China) where they are still actually desirable handsets.

Samsung's own blog Samsung Tomorrow has posted a new article that goes into detail about its current flip phone, the W-series, a handset that adds a bit of smartphone sparkle to the feature phone design. The post discusses previous models in the series and pays special attention to the current version of the Galaxy W.

That new version comes with a powerhouse 2.5GHz Qualcomm Snapdragon 801 with 2GB of RAM, a 16 megapixel rear camera and 3.9-inch screen with 720p resolution.

Establishing Design Identity of the W Series

Chinese people use "DAQI" as a word to describe the humans, objects and designs that are sophisticated or have a high level of quality and value. Samsung Electronics interpreted the idea of "DAQI" using 4 distinct design themes (Spatiality, harmony with nature, rationality and history) that were used when they began creating a China-specific premium flip smart phone in 2006. The W-Series evolves every year with a new design that embraces current trends.

W2015 2014

Inherent value without being explicitly stated

The W2015 design emphasizes "inherent value without being explicitly stated", a concept derived from the book Da Xue(??).When looking at products, the concept of "????" means that a design reveals its value without having to rely on unnecessary embellishments and decorations. The W2015's theme focuses on the essence of Chinese tradition. The fine details and unique design of the Signature Edge reflect the spirit of oriental ideology while bringing elegance to the W2015.

Signature Edge

The Signature Edge design visually expresses China's unique sensitivity. The octagonal form is composed of a rectangle, symbolizing the density of the earth, surrounded by a circle, representing the openness of the sky. The décor of the Signature Edge provides a consistent design identity for the W2015, encompassing the entire design including the keypad and camera.

A Robust Hinge Design

The hinge for the W2015 needed to be particularly robust because of the two LCD screens on both sides. The octagonal hinge design of the Signature Edge allows the two sides of the phone to fit perfectly, almost like a puzzle. It was the first folding phone to minimize the gap between the closed displays when closed (0.5mm), yet strong enough to survive significant shocks.

A Premium Tactile Experience

The back of the device features a unique texture and delicate pattern to give the effect of luxury clothing. When users hold the phone they can feel the sense of luxury at their fingertips, like touching a 300 thread-count suit.

That will be it for the design story of the W Series. What do you think? What do you consider as a premium phone? Leave us a comment to let us know. Thanks!

source: Samsung

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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