News by Luke Jones on Thursday November 20, 2014.
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It's hard to believe that Xiaomi is only four years old. Founded in 2010 the Chinese company has risen to prominence in a short time and is now the third biggest smartphone manufacturer in the world. The brand has passed industry giants such as Sony, HTC, LG, Lenovo, Motorola, and Huawei and now sits behind Apple and of course Samsung. However, Xiaomi?s has not finished just yet and has its crosshairs firmly pointed at top spot.The company's CEO, Lei Jun called his company the "Apple of China" and said Xiaomi will move past Apple and Samsung in the coming years to become the largest mobile maker in the world. Considering Jun is the 23rd richest man in China (not too shabby for a country with over a billion people) he is probably used to achieving the goals he sets for himself. He said that within 5 to 10 years Xiaomi will be the main player in the market. That move to top spot would surely come at the expense of Samsung more than Apple, even if Jun does say his company is like Cupertino (perhaps he means because Xiaomi devices are sometimes Apple rip-offs). The iPhone has been untouched by Xiaomi's rise so far, but Samsung has already taken big hits as the Chinese company stole market share and made Sammy's profits take a nosedive. Xiaomi's model of delivering solidly made devices with good specs and then selling them cheaply for no profit has been one Samsung has not yet found a way to compete with. Xiaomi still has a long way to go until then, especially as Lenovo predicts its union with Motorola will see it move past Xiaomi in 2015. So far, Xiaomi has 60 million activated devices, but it expects a blockbuster 2015 that will move that figure to 200 million. The interesting thing is that the company only sells devices in Asia, but primarily in China. Lei Jun hints that the brand will only move into other regions when it is the number 1 brand, which could be at least 5 years off judging by his calculations. Can Asia alone sustain such mammoth growth? It is tough to predict because the Xiaomi bubble could burst or the company could continue going from strength to strength. It is unlikely that a roll out in North America and Europe would really make that much of a difference to unit sales anyway. What do you think, will Xiaomi be the biggest smartphone brand?
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.