News by Luke Jones on Wednesday November 19, 2014.
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Microsoft was speaking in Germany and had plenty to say about Windows Phone and its newly acquired line of Lumia devices. The giant claimed that 50 million Lumia devices have now been activated, but of course most of those sales are thanks to Nokia and not Microsoft, with Redmond only buying the Finnish company's phone business this year.Of course, 50 million is hardly a staggering number in the grand scheme of things. For example, the iPhone 6 and iPhone 6 Plus shifted that many within a month, so Lumia's taking three years to reach the figure will not have Apple or indeed Android running to the hills. However, considering the minor share Windows Phone has in the market it is a sizeable achievement. The biggest task for Microsoft is now selling the next 50 million units and preferably doing it more quickly than the first 50 million. The company revealed that there are now 560,000 developers working on the Windows Phone platform and they have managed to swell the Windows Phone Store to 320,000 apps, a boost from the 200,000 apps available in December 2013 and up from 250,000 in April. The app store still pales next to the million plus applications available on Apple and Google?s offerings, but it is a growing number and more and more the important apps are on Windows. Of course, to get more developers and more apps Microsoft will have to sell devices, it is ultimately unit sales that pique interest in developing for a platform. If the Lumia brand can continue to grow and add millions to its sales numbers then Windows Phone still has room for improvement. The question is can Microsoft build on the momentum Nokia left it with?
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.