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Huge Dominance for the iPhone 6


News by Luke Jones on Tuesday November 18, 2014.

apple iphone 6 · apple news · ios news · smartphone news · luke jones

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iPhone 6
iPhone 6

It goes without saying that the iPhone 6 and iPhone 6 Plus have been huge successes, the most successful smartphones Apple has ever made in fact. Over the last 30 days it is no surprise to see that the new handsets have dominated Cupertino's smartphone sales, even though the company also has the iPhone 5s and 5c on the market.

Both UBS and Consumer Intelligence Research Partners (CIRP) found that the company's 2014 smartphones accounted for 84% of all iPhone products bought through the last 30 days, with 16% reserved for older models. As the high pre-order and launch sale numbers in China suggested, the iPhone 6 and iPhone 6 Plus improved Apple's stance in China. Another interesting fact is that 19% of Samsung users surveyed said that they planned to switch to one of the new iPhones.

Our recent UBS Evidence Lab study complements the backward-looking CIRP work in finding impressive iPhone 6 buying intentions," UBS wrote. "Over 40% of respondents were likely to buy an iPhone 6 in the next year with China surprisingly strong. There is clear share gain - 19% of Samsung users look to switch to Apple for their next purchase. It also found a tilt toward the 6 Plus at over half of indicated purchases. CIRP data show the smaller iPhone 6 is selling more than the 6 Plus, which we expect to continue. But due to supply shortages, we don't know the underlying 6 Plus demand. The Evidence Lab study suggests the 6 Plus could exceed expectations, especially in Asia.

CIRP confirmed last week's news that most people buying the iPhone 6 or 6 Plus were previous iPhone users and not coming from Android.

The vast majority of new iPhone buyers were already iPhone owners," CIRP Partner and Co-Founder Josh Lowitz said. "Current iPhone owners accounted for over 80% of buyers after this launch, compared to less than 65% after the iPhone 5S and 5C launch in September 2013. Android owners accounted for a much smaller share of buyers immediately after this year's iPhone launch, and with smartphones so prevalent in the US, we also saw a smaller percentage of iPhone buyers moving from basic phones.

source: CIRP

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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