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Blackberry Classic on Rogers, rolls out December 17th


News by Luke Jones on Saturday November 15, 2014.

blackberry news · smartphone news · luke jones

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Classic
Classic

Blackberry's new smartphone is close to arriving and has made an appearance with Canadian carrier Rogers, available now on pre-order. The Blackberry Classic is a homage to Blackberry's successful years in the smartphone business with devices like the Bold and Curve. The device comes with a classic physical QWERTY keyboard and an optical trackpad, some old school stuff.

Pre-release it is really hard to see Blackberry's reasoning behind the Classic. Yes, it gives consumers the chance to have the old smartphone form factor with the modern BB10.3 software, but didn?t the Q10 already offer that and fail? I admit I had similar misgivings about the recently launched Blackberry Passport, and that turned out to be a well-received device that is very good.

Perhaps the Canadian company can manage the trick twice and really does know what its dedicated customers want. That's the key for the Blackberry at the moment, delivering products that it knows its customers want, not hedging its bets with other handsets. The Passport fulfils the do all flagship with productivity minded design, while it seems like the Blackberry Classic is speaking to the serial emailer, the businessperson on the move.

Whether it will work remains to be seen, certainly the $449 pre-order price Blackberry is asking on its website seems like a lot of money for what is essentially a phone from three years ago. Also, launching it on December 17th leaves things very late before the Holiday Season, a risky move from Blackberry as many people would already have stocked their smartphone gifts by then.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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