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KGI predicts declining iPad sales early 2015

News by Luke Jones on Thursday November 13, 2014.

apple ipad · apple news · ios news · tablet news · luke jones

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KGI analyst Ming-Chi Kuo has predicted a big drop off in iPad sales from the upcoming fourth quarter of this year to the first quarter of 2015. Of course, the fourth quarter of this year is the busy Holiday Season where iPad sales will soar, so with that in mind the first quarter is always comparatively slow. Nevertheless, Kuo is saying Apple's iPad sales will drop over 50% quarter to quarter.

He thinks that Apple will sell more than 21 million units through the fourth quarter, propelled by the newly launched iPad Air 2 and more affordable options further down the range. For the Q1 of 2015 he says that he thinks under 10 million iPad units will be sold, a huge drop of over 50%. Of course, analysts typically get it a bit wrong and tend to err on the side of caution. I would expect iPad sales to stay over 10 million at the start of next year, but there will undoubtedly be a decline from the holiday period.

We forecast iPad shipments will fall 54.5% QoQ to 9.8mn units in 1Q15, given a lack of new applications, tablet market saturation and slow season... We believe that, in a major shift, while Apple (US) used to be able to use new form factor designs to boost demand, it has failed to do so this time around. The lighter and thinner iPad Air 2 will face strong headwinds in increasing sales in 1Q15, we believe; we also hold that this means that iPad, along with the entire tablet market, is faced with structural challenges characterized by a lack of new applications and market saturation.

source: 9to5Mac

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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