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Android has not been affected by iPhone 6 release

News by Luke Jones on Thursday November 13, 2014.

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For Android fanatics there is an easy stick to beat their Apple enemies with, the fact that Google's platform trumps iOS in terms of market share, comfortably so. However, iPhone lovers probably thought that the arrival of the new iPhone 6 and iPhone 6 Plus would address that balance. According to Consumer Intelligence Research Partners (CIRP) that is not actually the case as the new iPhones are not taking market share or indeed customers from Android.

It is worth noting that CIRP's research is relatively small, so it probably is not a consistent look at the entire market. Nevertheless the company surveyed 300 consumers who purchased on of Apple's newest smartphone and it turned out that the majority were already Apple devotees upgrading their older handsets.

Current iPhone owners accounted for over 80% of buyers after this launch, compared to less than 65% after the iPhone 5S and 5C launch in September 2013," explains CIRP cofounder Josh Lowitz. "Android owners accounted for a much smaller share of buyers immediately after this year's iPhone launch, and with smartphones so prevalent in the U.S., we also saw a smaller percentage of iPhone buyers moving from basic phones.

There are two things to take from this research. Firstly, Apple has sold tens of millions of iPhone 6 units since its launch six weeks ago, so a slice of them must have come at the expense of Android. However, Android continues to grow as well as the number of devices running the platform expands, so the true result of this research is that both Android and iOS and share the market and both have wild success.

Android has the vast market share, while Apple will continue to sell millions of devices and make lots of money. This looks like remaining true no matter what such research tries to point us to thinking.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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